A Worked Example Of A Web Site Marketing Strategy
No website or ecommerce business will just start making money on its own. It's like getting a brand new phone number and not telling people
what your number is. You need to have a Web Site Marketing Strategy to make yourself known and to be available to the customers you want to
reach. Here are some basic ways of marketing your website.
1. Put your website address on everything you have related to business. Even if you haven't an ecommerce presense, you can still put your
address on offline medai sich as business cards, pens, stationary, etc.. Pens are a cheap and effective way because you can leave them all over
town for next to nothing.
2. Ensure your Web Site Marketing Strategy includes a Search Engine Optimization (SEO) component.
3. Add various sections to your website that contain media. Let people contribute their articles and/or videos to your site as long as it
significantly relates to your business and you think it might make your site more interesting.
4. Advertise your website in local and free papers/magazines. College towns usually have a couple standard papers, a college paper, and some
free papers. The fees for listing a small advertisement is usually very small. Keep your add simple and exciting.
5. Offer discounts, drawings, and sales fairly regularly. People are cheap and the expectation that they might get something discounted or win
a free gift will make them check your site out and sign up their information with you.
6. Don't forget about the importance of keyword. Thet aye loke the food on which search engines feast! This is overlooked quite often but
plays an integral role in your websites hit count. Make it as specific as possible.
7. Promote your site online everywhere! On-line groups, forums, e-mail signatures, Online games, anywhere and everywhere you can have a link
to your website, put it in.
These are just the basics and freebies when it comes to a web site marketing strategy. There are tons of programs out there you can pay to
generate traffic and increase interest in your site. Again, be wary and only use ones that have a proven track record.
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