Promotion Strategies

E-mail marketing promotion is one the best ways to market your product or service by increasing traffic to your website. It’s easy to do, cost-effective, and you can reach many thousands of potential customers easily and very cheaply. However, there are on some important things you in need to consider when designing an e-mail marketing campaign. The purpose of this article is to walk you through the key issues in setting up such a promotion.

To create an effective E-mail marketing promotion campaign, there are quite a few different things to consider.

KEEP IT SIMPLE Make the e-mail small and easy to scan for interesting information. This will help to drive web traffic to your website. Consider using text rather than HTML e-mails.  Some e-mail programs such as Outlook do not handle HTML e-mails very well. These files are also bigger and can more easily get caught up in various Spam filters.

USE BULLETS AND SUB-HEADINGS Bullets and sub-headings let your customers notice the most important information quickly and easily. But as important to remember that some e-mail programs might incorrectly bullets and subheadings.

DON’T SPAM The best way to use E-mail is by having a subscriber list. Spam can be useful but an abundance of it will make people hate the company. As most online marketers say: ”The money is in the list”

MAKE A NEWSLETTER A good way to guarantee internet traffic is to send out a newsletter to your customers that keeps them up to date on your products and services. This is best done by distinguishing between different sets of customers and sending custom letters to each group. Consider how frequently you will distribute the newsletter. To frequent, and you will annoy your subscribers. But then if your newsletter is not frequent enough, your subscribers will not recognise you due to lack of recognition. Once every two weeks is a good compromise.

MAKE SPECIAL CATEGORIES Advice, how-to’s, contact information, and newest products are good to have in your E-mails. Try to be consistent and use these categories in each e-mail.

USE GRAPHICS A bit more time consuming, graphics make any e-mail much more interesting and your customers are more likely to give it a second look. This technique is obviously not useful for text e-mails.

OPTION TO “OPT OUT” It is always a good idea to let your customers have the option to “opt-out” of getting your newsletter. This lets them know that they are in charge. A word of  caution regarding some email marketing promotion techniques: there are many companies that will let you pay them for a list of e-mails of potential customers which you can taget on  your website. Be careful with these companies and research them fully before doing business with them.